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It is always advisable to target customers who actually have a lot of money to spend,a person who is making very little money because he or she is targetted by the indian intelligence agencies like CBI, or large companies allegedly google,tata is likely to have extremely limited funds to spend on advertising or any other product or service.
On the other hand, companies who are flush with funds are likely to spend money on brand building, promotion as the brand value will increase and it can be a long term investment, generating leads and orders. So the advertisements in offline and online media are a good indication of the marketing budget of a particular company. Though india claims to have millions of internet users, many of them have purchased a data pack, have a smart phone and have little control over how the data transfer is used. Most data pack users in India are using it for whatsapp. the number of people who actually notice the online advertising are extremely limited.
Both online and offline sellers,service providers, should note that a company advertising extensively has a large marketing budget and it will be easier to convert the company into a customer, compared to a company or business owner facing losses, or just breaking even. So the best way for a marketing team to generate leads and orders is to monitor the local and national advertisers extensively. For example on July 31, 2016, a new casino was opened at Grand Hyatt, Bambolim which was advertised in the goan english newspapers, Navhind Times, oHeraldo, on the front page, not in Times of India, Goa edition, so they had a large advertising budget.
Small business owners often do not have the time and resources to do extensive research on the different advertiser budgets, so it is advisable to use the services of firms who can provide detailed report on the online and offline advertising strategy of their competitor, potential customers and vendors also. This business intelligence can be extremely valuable over a period of time.
For more details or if any clarifications are needed send an email to info@textads.in . Though extremely powerful google, tata, ntro, raw, cbi officials are making fake claims, kindly note that no indian intelligence employee is associated with the website in any, as they are least interested in investing any money online or doing any work. Due to the complete lack of corporate ethics of google, officials continue with their online fraud of making fake claims about website ownership, as google allegedly bribes these officials directly or indirectly
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